Free MAP Policy Template
for E-Commerce Brands
A legally-sound, plug-and-play MAP (Minimum Advertised Price) policy template used by leading brands to protect margins and enforce consistent pricing across all resellers.
What's inside the template
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MAP Policy Statement
The core policy language that sets your minimum advertised prices.
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Product Coverage Scope
Defines exactly which SKUs and channels the policy applies to.
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Prohibited Advertising Practices
Explicit list of what resellers cannot do — online, in-store, and in ads.
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Enforcement Procedures
Step-by-step violation response: notice, cure period, and consequences.
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Policy Update Procedures
How to notify resellers of price changes with proper lead time.
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