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Pricing Intelligence Insights

MAP enforcement, competitive pricing strategy, Buy Box optimization, and everything e-commerce brands need to protect margins and grow market share.

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Cover image for The Authorized-Dealer Safe List: Why It Matters for Mid-Market DTC Brand Protection
Featured

The Authorized-Dealer Safe List: Why It Matters for Mid-Market DTC Brand Protection

Most brand-protection tools fire takedowns based on whether a seller is on the brand's authorized list — but the list is rarely maintained well. The result: false positives that take down legitimate authorized retailers, damage relationships, and can cost more than the violations they were trying to fix. Here's what an authorized-dealer safe list actually is and why it matters.

Authorized Dealers Brand Protection DTC Enforcement
Pricelysis Team 8 min read
Cover image for Brand Bidding on Google Ads: How to Detect Competitors Bidding on Your Trademark
Brand Bidding Google Ads Brand Protection Trademark

Brand Bidding on Google Ads: How to Detect Competitors Bidding on Your Trademark

When competitors bid on your brand name in Google Ads, they intercept high-intent searches you'd otherwise convert. This guide explains the difference between keyword targeting (often legal) and trademark use in ad copy (often actionable), how to detect brand bidding systematically across regions and devices, and the enforcement options available to mid-market DTC brands.

Pricelysis Team
9 min read
Cover image for Counterfeit Detection for DTC Brands: Where Fakes Hide and How to Take Them Down
Counterfeits Brand Protection Amazon Trademark

Counterfeit Detection for DTC Brands: Where Fakes Hide and How to Take Them Down

Counterfeits hurt DTC brands across more channels than most teams realize — Amazon, regional marketplaces, social commerce, drop-shipping sites, and increasingly inside paid search. This guide explains where counterfeits surface, how to detect them across channels, what evidence is needed for a successful takedown, and the enforcement levers available beyond marketplace report buttons.

Pricelysis Team
8 min read
Cover image for Unauthorized Sellers on Amazon: How to Find Them, How to Decide When to Act, and How to Take Them Down
Unauthorized Sellers Brand Protection Amazon Enforcement

Unauthorized Sellers on Amazon: How to Find Them, How to Decide When to Act, and How to Take Them Down

Unauthorized sellers — third parties listing your products without a dealer agreement — are different from MAP violators, grey-market operators, and counterfeiters, and the enforcement playbook is different too. This guide explains how to identify them, when enforcement is worth the cost, and the levers brands actually have to remove them.

Pricelysis Team
8 min read

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